About Punjabi Era

The Origins of Punjabi Era: An Unfolding Story of Love for Language and Heritage

Hello there! Let’s jump back in time when I was 13 years old. I was fluent in Punjabi, but I had a dream. I wanted to put smiles on my grandparents’ faces by writing them a letter in Gurmukhi. So, I borrowed a book from a family friend, poured over it, and soon enough, I was writing Gurmukhi!

Fast forward to a few years later in New York. Libraries were scattered around, each a treasure trove of Punjabi books, movies, and music CDs. But times change quickly. Libraries started to fade into the background as a new era of phone apps took center stage. During that time, I was amazed at how fast my three-year-old picked up the English alphabet. TV jingles, bright picture books, toys, and even the foam magnets on our fridge played their part. This got me thinking – why not do the same for Punjabi?

Speaking Punjabi at home didn’t seem enough for me. I wanted my daughter not only to converse in Punjabi but to read and write in Gurmukhi too. But outside India, mastering Punjabi, especially the Gurmukhi script, felt like an uphill battle. That’s when the idea for Punjabi Era sparked. A platform to make Punjabi learning accessible, fun, and meaningful.

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Here’s the first step towards that dream – a simple wooden box. But it’s more than just a box. It’s a mini treasure chest, filled with the wonders of our culture. Designed like the wooden ‘paTTees’ our grandparents once learned on, this box holds flashcards, foam letters, and magnets – everything to make learning Punjabi a joy. The Gurmukhi Box is not just about learning; it’s a symbol of our love for Punjabi and our pledge to keep our heritage alive.

The Gurmukhi Box is a simple but effective method. Nothing beats learning through play and this is just the beginning! The ultimate goal is to produce more products that connect people to Punjab and explore what Punjabiat is really about. 

Punjabi Era is on a mission – a mission to create a world of products that help children get familiar with Punjabi and vibe with its vibrant culture.

Our vision goes beyond just learning. We strive to instill a sense of pride in our children about their Punjabi roots. Because,

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.

Nelson Mandela

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The Possibilities

The Gurmukhi Box comes with flashcards that are easy for anyone to read no matter how much Punjabi you know.

So, come and join us on this exciting journey. Let’s give the next generation a taste of the rich Punjabi language and traditions our grandparents hold so dear.

Stay in the loop! Check out the Gurmukhi Box Instagram page below to get updates on new products, latest posts, special giveaways, and much more!

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